Explore Books on
brand choice

Brandwashed

By Martin Lindstrom,Martin Lindstrom

Branded

By Alissa Quart

Creating images and the psychology of marketing communication

By Lynn R. Kahle

Consumer-citizens of China

By Kelly Tian

Handbook of brand relationships

By Deborah J. MacInnis,C. Whan Park

Neuro-Consumer

By Anne-Sophie Bayle-Tourtoulou,Michel Badoc

Economics of Quality, Grades and Brands (Routledge Revivals)

By Peter Bowbrick

Brand Failures

By Matt Haig

Experience the Message

By Max Lenderman

The behavioral economics of brand choice

By Gordon R. Foxall,Jorge M. Olivera-Castro,Teresa C. Schrezenmaier,Vistoria K. James

Brand Hijack

By Alex Wipperfurth

Managing brand equity

By Eliot Maltz

How Americans Can Buy American

By Roger Simmermaker

The structure and discriminant power of attitudes

By Yvan Allaire

Commitment-led marketing

By Jan Hofmeyr,Butch Rice

Beyond Branding

By Nicholas Ind

Why They Buy

By Robert B. Settle

Co-branding

By Tom Blackett,Robert W. Boad

What makes consumers pay more for national brands than for store brands

By Raj Sethuraman

Predicting post-advertisement attitudes

By Debra Lynn Stephens

A brand-switching model with implications for marketing strategies

By Richard Colombo

Directory of Consumer Brands and Their Owners 1998

By Euromonitor PLC

National brand and store brand price competition

By Raj Sethuraman

Repeat-buying

By A. S. C. Ehrenberg