1-24 of 65 Books
Consumer Behaviour and Social Network Sites
Consumer Behaviour and Social Network Sites
By Sarah Zaraket
Managerial Challenges and Social Impacts of Virtual and Augmented Reality
Managerial Challenges and Social Impacts of Virtual and Augmented Reality
By Sandra Maria Correia Loureiro

Grapevine
By Dave Balter,David Balter,John Butman
Managing customer-initiated contacts with manufacturers
Managing customer-initiated contacts with manufacturers
By Douglas Bowman

The Secrets of Word-Of-Mouth Marketing
By George Silverman

The Seven Principles of WOM and Buzz Marketing
By Panos Mourdoukoutas

The world's best-known marketing secret
By Ivan R. Misner

Building buzz to beat the big boys
By Steve O'Leary

Let your customers do the talking
By Michael E. Cafferky