Branded?

Description:

What would people think of me if I drove a Mercedes? Am I more "Gucci" than "Nike"? Our brand choices say a great deal about us as individuals. This work takes a lighthearted look at how brands behave, how they gather associations and what they mean to the people that buy them.

subjects: Brand choice,  Consumer behavior,  Brand name products,  Anthropology,  Consumer issues,  Cultural studies,  Commercial - Advertising,  Art,  Art & Art Instruction,  Collections, Catalogs, Exhibitions - Museum,  Consumer Behavior - General,  Art / General,  Design - Decorative,  Product management,  Commercial art,  Hd69.b7 w56 2000,  658.827