UNMANAGEABLE CONSUMER.

Description:

'The Unmanageable Consumer' outlines the key Western traditions of thinking about & being a consumer. Each chapter posits a consumer model with examples from the international community. Readers are invited to enter a radical analysis of contemporary consumerism which suggests that consumerism is fragile & consumers unpredictable.

subjects: Behavioural theory (Behaviourism),  Consumer issues,  Macroeconomics,  Sales & marketing,  Marketing - General,  Business Ethics,  Business & Economics,  Business / Economics / Finance,  Business/Economics,  Business & Economics / Marketing / General,  Consumer Behavior - General,  Consumer behavior,  Consumers,  Consumption (Economics),  Commercial Policy,  Psychology