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Cover of The dynamics of persuasion

Dynamics of Persuasion

Communication and Attitudes in the 21st Century

By Richard M. Perloff

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Publish Date

2013

Publisher

Taylor & Francis Group

Language

eng

Pages

600

Description:

subjects: Persuasion (Psychology),  Attitude change,  Mass media,  Psychological aspects,  Psychology,  Mass media, political aspects,  Communication,  Relations humaines,  Attitudes,  Marketing,  Publicité,  Psychologie sociale