An edition of Brand champions (2011)
Brand champions
how superheroes bring brands to life
By Ian P. Buckingham
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Publish Date
2011
Publisher
Palgrave Macmillan
Language
eng
Pages
-
Description:
"A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement"--