Contemplating corporate marketing, identity and communication
An edition of Contemplating corporate marketing, identity and communication (2010)
By Klement Podnar,John M. T. Balmer
Publish Date
2013
Publisher
Taylor & Francis Group
Language
eng
Pages
188
Description:
subjects: Corporate culture, Management, Congresses, Corporate image, Marketing, Communication in organizations, Branding (Marketing), Marketing, management, Culture d'entreprise, Congrès, Entreprises, Image, Communication dans les organisations, Gestion, Stratégie de marque, BUSINESS & ECONOMICS, Industrial Management, Management Science, Organizational Behavior, Branding