Handbook of Consumer Psychology

Description:

This handbook contains a series of original contributions in which top researchers in each area provide a succinct review of theory and research studies in consumer psychology and marketing, advertising and consumer behaviour.

subjects: Marketing,  Consumer behavior,  Advertising,  Decision making,  Psychological aspects,  Consommateurs,  Comportement,  Prise de décision,  Aspect psychologique,  Publicité,  BUSINESS & ECONOMICS,  Aufsatzsammlung,  Marktpsychologie,  Psychologie,  Sozialpsychologie,  Verbraucher,  Verbraucherverhalten,  Consumentengedrag,  Economische psychologie