An edition of Handbook of consumer psychology (2007)
Handbook of Consumer Psychology
By Paul M. Herr,Frank R. Kardes
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Publish Date
February 5, 2008
Publisher
Routledge
Language
eng
Pages
1296
Description:
subjects: Marketing, Consumer behavior, Advertising, Decision making, Psychological aspects, Consommateurs, Comportement, Prise de décision, Aspect psychologique, Publicité, BUSINESS & ECONOMICS, Consumer Behavior, Aufsatzsammlung, Marktpsychologie, Psychologie, Sozialpsychologie, Verbraucher, Verbraucherverhalten, Consumentengedrag