Cover of Creating and Managing Superior Customer Value

An edition of Creating and Managing Superior Customer Value (2008)

Creating and Managing Superior Customer Value

By Arch G. Woodside

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Publish Date

2008

Publisher

Elsevier,NetLibrary, Incorporated [Distributor]

Language

eng

Pages

477

Description:

Annotation.

subjects: Commerce, Customer relations, Management, Relationship marketing, Marketing relationnel, Sales & marketing, Business & Economics, Sales & Selling, Gestion d'entreprises, Business and Management, Kundenmanagement, Kundenwert, Strategisches Management