An edition of The Routledge Companion To Advertising And Promotional Culture (2013)

Routledge Companion to Advertising and Promotional Culture

By Matthew P. McAllister

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Publish Date

2013

Publisher

Taylor & Francis Group

Language

eng

Pages

464

Description:

subjects: Advertising, Social media, Marketing, Branding (Marketing), Stratégie de marque, Médias sociaux, Branding, BUSINESS & ECONOMICS, Advertising & Promotion, Annonsering, Marknadsföring, Sociala medier