1-24 of 623 Books

Advertising Media Planning
By Larry D. Kelley,Larry D. Kelley,Donald W. Jugenheimer

Cases in Public Relations Management
By Patricia Swann

Contemporary advertising
By William F. Arens,Michael F. Weigold,Christian Arens,Bovee

Basic marketing
By William D. Perreault,Joseph P., Ph.D. Cannon,E. Jerome McCarthy

Social communication in advertising
By William Leiss

Marketing
By Michael R. Solomon,Greg W. Marshall,Elnora W. Stuart,Elnora Stuart

Marketing research for managers
By Sunny Crouch,Matthew Housden

Pitch, Tweet, or Engage on the Street
By Kara Alaimo

Creative strategy in advertising
By A. Jerome Jewler,Bonnie L. Drewniany

Uniform commercial code
By James J. White,Robert S. Summers

Investigating the Use of Sex in Media Promotion and Advertising
By Tom Reichert

Public Relations Research Annual
By James E. Grunig,Larissa A. Grunig

The psychology of entertainment media
By L. J. Shrum

Strategic marketing
By David W. Cravens,Nigel Piercy

Guide to producing a fashion show
By Judith C. Everett,Kristen K. Swanson