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View Advertising Media Planning By Larry D. Kelley,Larry D. Kelley,Donald W. Jugenheimer
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Advertising Media Planning

By Larry D. Kelley,Larry D. Kelley,Donald W. Jugenheimer

View Nation branding By Keith Dinnie
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Nation branding

By Keith Dinnie

View Cases in Public Relations Management By Patricia Swann
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Cases in Public Relations Management

By Patricia Swann

View Contemporary advertising By William F. Arens,Michael F. Weigold,Christian Arens,Bovee
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Contemporary advertising

By William F. Arens,Michael F. Weigold,Christian Arens,Bovee

View Advertising and Promotion By Chris Hackley
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Advertising and Promotion

By Chris Hackley

View Basic marketing By William D. Perreault,Joseph P., Ph.D. Cannon,E. Jerome McCarthy
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Basic marketing

By William D. Perreault,Joseph P., Ph.D. Cannon,E. Jerome McCarthy

View Social communication in advertising By William Leiss
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Social communication in advertising

By William Leiss

View How to Win Campaigns By Chris Rose
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How to Win Campaigns

By Chris Rose

View Marketing By Michael R. Solomon,Greg W. Marshall,Elnora W. Stuart,Elnora Stuart
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Marketing

By Michael R. Solomon,Greg W. Marshall,Elnora W. Stuart,Elnora Stuart

View Marketing research for managers By Sunny Crouch,Matthew Housden
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Marketing research for managers

By Sunny Crouch,Matthew Housden

View Pitch, Tweet, or Engage on the Street By Kara Alaimo
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Pitch, Tweet, or Engage on the Street

By Kara Alaimo

View Creative strategy in advertising By A. Jerome Jewler,Bonnie L. Drewniany
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Creative strategy in advertising

By A. Jerome Jewler,Bonnie L. Drewniany

View The codes of advertising By Sut Jhally
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The codes of advertising

By Sut Jhally

View Brand new justice By Simon Anholt
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Brand new justice

By Simon Anholt

View Hey, Whipple, squeeze this By Luke Sullivan
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Hey, Whipple, squeeze this

By Luke Sullivan

View Positioning By Al Ries,Jack Trout
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Positioning

By Al Ries,Jack Trout

View Uniform commercial code By James J. White,Robert S. Summers
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Uniform commercial code

By James J. White,Robert S. Summers

View Investigating the Use of Sex in Media Promotion and Advertising By Tom Reichert
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Investigating the Use of Sex in Media Promotion and Advertising

By Tom Reichert

View Underwriting 101 By Shyrl L. Plum
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Underwriting 101

By Shyrl L. Plum

View Public Relations Research Annual By James E. Grunig,Larissa A. Grunig
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Public Relations Research Annual

By James E. Grunig,Larissa A. Grunig

View The psychology of entertainment media By L. J. Shrum
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The psychology of entertainment media

By L. J. Shrum

View Strategic marketing By David W. Cravens,Nigel Piercy
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Strategic marketing

By David W. Cravens,Nigel Piercy

View Positioning By Al Ries,Jack Trout
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Positioning

By Al Ries,Jack Trout

View Guide to producing a fashion show By Judith C. Everett,Kristen K. Swanson
Cover of Guide to producing a fashion show by judith c. everett,kristen k. swanson

Guide to producing a fashion show

By Judith C. Everett,Kristen K. Swanson