An edition of Principles of marketing (1980)
Principles of Marketing
By Philip Kotler,Gary Armstrong,John Saunders undifferentiated,Veronica Wong,Peggy H. Cunningham,Valerie Trifts
4.59 (22 Ratings)
873 Want to read78 Currently reading39 Have read
873 Want to read78 Currently reading39 Have read
Publish Date
2013
Publisher
Pearson Education, Limited
Language
eng
Pages
711
Description:
“Marketing is the creative use of truth.” “Marketing is the homework that we do before we have a product.” “Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value.”