Cover of Online consumer psychology

An edition of Online consumer psychology (2005)

Online consumer psychology

understanding and influencing consumer behavior in the virtual world

By Curtis P. Haugtvedt

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Publish Date

2005

Publisher

Lawrence Erlbaum Associates

Language

eng

Pages

574

Description:

subjects: Electronic commerce, Consumer behavior, Internet advertising, Psychological aspects, Consommateurs, Comportement, Publicité sur Internet, Commerce électronique, Aspect psychologique, BUSINESS & ECONOMICS, Advertising & Promotion