Cover of Consumer tribes

An edition of Consumer tribes (2007)

Consumer tribes

By Bernard Cova

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Publish Date

2007

Publisher

Butterworth-Heinemann

Language

eng

Pages

360

Description:

subjects: Consumer behavior, Market segmentation, Marketing, Marketing research, Consommateurs, Comportement, Segmentation du marché, Fanklub, Marketingmanagement, Stammesgesellschaft, Subkultur, Verbraucherverhalten, Marknadssegmentering, Konsumentpsykologi, Consumption, Culture