1-24 of 40 Books

Handbook of Market Segmentation
By Art Weinstein

Lifestyle market segmentation
By Dennis J. Cahill

Market segmentation success
By Sally Dibb,Lyndon Simkin

Segmentation Revenue Management And Pricing Analytics
By Tudor Bodea

The Rise of the Hispanic Market in the United States
By Louis E. V. Nevaer

Marketing to Leading-Edge Baby Boomers
By Brent Green

Consumer Cosmopolitanism in the Age of Globalization
By Melvin Prince

Customer.Community
By Drew Banks,Drew Banks,Kim Daus

The great tween buying machine
By David L. Siegel

Managing by defining moments
By Geoffrey E Meredith,Geoffrey E. Meredith,Charles D. Schewe

Multicultural marketing
By Alfred L Schreiber,Alfred L. Schreiber,Barry Lenson

Categories in Markets
By Greta Hsu,Ozgecan Kocak,Giacomo Negro,Michael Lounsbury

First, Best, or Different
By John Bradley Jackson

Segmentation Startegies for Hospitality Managers
By Ronald M. Morritt