An edition of The New direct marketing (1990)

The New direct marketing

how to implement a profit-driven database marketing strategy

By Rajeev Batra,David Shepard Associates,David Associates Shepard

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Publish Date

1990

Publisher

Dow Jones-Irwin,Business One Irwin

Language

eng

Pages

535

Description:

subjects: Statistical methods, Direct marketing, Database marketing, Data processing, Database management, Sales & marketing, Marketing - Multilevel, Business / Economics / Finance