1-24 of 80 Books

Statistical and machine-learning data mining
By Bruce Ratner

Customer and business analytics
By Daniel S. Putler

Customer relationship management
By V. Kumar,Werner Reinartz

Advanced Database Marketing
By Kristof Coussement,Koen W. De Bock,Scott A. Neslin

Principles of Direct and Database Marketing
By Alan Tapp

Data Driven Marketing for Dummies
By Consumer Dummies Staff,David Semmelroth

Strategic electronic marketing
By Brad Alan Kleindl,Brad A. Kleindl Ph.D.,Brad A. Keindl

Business to business direct marketing
By Bernard A. Goldberg,Bernie Goldberg,Tracy Emerick

Strategic Database Marketing
By Arthur M. Hughes

Strategic database marketing
By Arthur Middleton Hughes

Strategic marketing for the digital age
By Bill Bishop

Consumer insight
By Merlin Stone,Alison Bond,Bryan Foss

The complete database marketer
By Arthur Middleton Hughes
New Age of Financial Services Marketing
New Age of Financial Services Marketing
By Arthur F. Holtman

Sales and marketing software handbook
By Debbie Gorski,Jonathan Maltby BSc,Debbie Gorski BA DipM MCIM,John Ingram BA

Database marketing and direct mail
By Robin Fairlie

All consumers are not created equal
By Garth Hallberg

Contemporary database marketing
By Martin Baier,Kurtis M. Ruf,Goutam Chakraborty