An edition of Absolute value (2014)
Absolute value
what really influences customers in the age of (nearly) perfect information
By Itamar Simonson
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1 Want to read0 Currently reading0 Have read
Publish Date
2014
Publisher
-
Language
eng
Pages
232
Description:
Offering a new framework called the influence mix, a forward-looking marketing guide shows how to influence customers in this new age and environment through updated communication strategies, market research programs, and segmentation strategies.