An edition of Humanizing big data (2015)
Humanizing big data
marketing at the meeting of data, social science and consumer insight
By Strong, Colin (Business writer)
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Publish Date
2015
Publisher
Kogan Page
Language
eng
Pages
212
Description:
subjects: Management, Internet advertising, Big data, Marketing, Data processing, Customer relations, Marketing research, Marketing, management, data processing, Consumer behavior, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Consumer Behavior, BUSINESS & ECONOMICS / Marketing / Research