Explore Books on
business economics consumer behavior

Customer Relationship Management

By Francis Buttle

Sport Consumer Behaviour

By Daniel C. Funk,Kostas Alexandris,Heath McDonald

Aging Consumer

By Aimee Drolet,Carolyn Yoon

Experiential Marketing

By Wided Batat

Small data

By Martin Lindström,Martin Lindstrom

Loyalty Management

By Cristina Ziliani,Marco Ieva

Promotional Marketing

By Roddy Mullin

Buyer Personas

By Adele Revella

Predictive analytics

By Eric Siegel

Antisocial Network

By Ben Mezrich

Enterprising Initiatives in the Experience Economy

By Britta Timm Knudsen,Dorthe Refslund Christensen,Per Blenker

Brands

By Jonathan E. Schroeder

Challenging Consumption

By Anna R. Davies,Frances Fahy,Henrike Rau

Household Demand for Consumer Goods in Developing Countries

By Eliyathamby A. Selvanathan,Saroja Selvanathan,Maneka Jayasinghe

Material Matters

By Thomas Rau,Sabine Oberhuber

Business of Aspiration

By Ana Andjelic

The Routledge companion to digital consumption

By Russell W. Belk,Rosa Llamas

Practical Ethnography

By Sam Ladner

Researching Marketing Decisions

By Ritu Mehta

Analyzing Music in Advertising

By Nicolai Graakjaer

Intercultural Marketing

By Ivana Beveridge

Building Value Through Marketing

By Philip Sugai

Luxury and Fashion Marketing

By Satyendra Singh

The Routledge Handbook of Critical Public Relations

By Jacquie L'Etang,David McKie,Nancy Snow,Jordi Xifra