Cover of Services Marketing

An edition of Services Marketing (2003)

Services marketing

people, technology, strategy

By Christopher H. Lovelock

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Publish Date

2008

Publisher

Pearson Prentice Hall

Language

eng

Pages

648

Description:

subjects: Service industries, Professions, Marketing, Management, Customer services, Gestion, Professions libérales, Services (Industrie), Business and Management, Dienstleistungssektor, Dienstensector, Marketing, management, Work environment