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Cover of Services marketing by christopher h. lovelock,christopher lovelock,jochen wirtz

Services marketing

By Christopher H. Lovelock,Christopher Lovelock,Jochen Wirtz

Cover of Service management and marketing by christian grönroos

Service management and marketing

By Christian Grönroos

Cover of Service management by james a. fitzsimmons,mona j. fitzsimmons

Service management

By James A. Fitzsimmons,Mona J. Fitzsimmons

Cover of The management and marketing of services by peter mudie

The management and marketing of services

By Peter Mudie

Cover of Marketing Financial Services by trevor watkins,mike wright

Marketing Financial Services

By Trevor Watkins,Mike Wright

Cover of Globalization of services by yair aharoni,lilach nachum

Globalization of services

By Yair Aharoni,Lilach Nachum

Cover of Service economies in Europe by wolfgang ochel

Service economies in Europe

By Wolfgang Ochel

Cover of Services Marketing by christopher h. lovelock

Services Marketing

By Christopher H. Lovelock

Cover of Services marketing by valarie a. zeithaml,mary jo bitner

Services marketing

By Valarie A. Zeithaml,Mary Jo Bitner

Cover of Principles of Services Marketing by adrian palmer

Principles of Services Marketing

By Adrian Palmer

Multinational business service firms

Multinational business service firms

By Joanne Roberts

Cover of Managing services marketing by john e. g. bateson

Managing services marketing

By John E. G. Bateson

Cover of Selling the Invisible by harry beckwith

Selling the Invisible

By Harry Beckwith

Cover of Services marketing by valarie a zeithaml,valarie zeithaml,mary jo bitner,dwayne d. gremler

Services marketing

By Valarie A Zeithaml,Valarie Zeithaml,Mary Jo Bitner,Dwayne D. Gremler

Cover of Marketing Professional Services by patrick forsyth

Marketing Professional Services

By Patrick Forsyth

Cover of The service edge by ron zemke,dick schaap

The service edge

By Ron Zemke,Dick Schaap

Cover of Service industries by p. w. daniels

Service industries

By P. W. Daniels

Cover of World City Network by peter j. taylor,ben derudder

World City Network

By Peter J. Taylor,Ben Derudder

Cover of Successful service operations management by richard metters,richard d. metters,kathryn h. king-metters,madeleine pullman

Successful service operations management

By Richard Metters,Richard D. Metters,Kathryn H. King-Metters,Madeleine Pullman

Cover of Restructuring in the Service Industries by gavin poynter

Restructuring in the Service Industries

By Gavin Poynter

Cover of Beyond industrialization by ronald kent shelp

Beyond industrialization

By Ronald Kent Shelp

Cover of Services management by roland van dierdonck,bart van looy

Services management

By Roland Van Dierdonck,Bart Van Looy

Cover of Services Management by bart van looy,r. van dierdonck

Services Management

By Bart van Looy,R. van Dierdonck

Cover of Strategic Management of Professional Service Firms by bente r. lowendahl

Strategic Management of Professional Service Firms

By Bente R. Lowendahl