Cover of Tweening the Girl

An edition of Tweening the Girl (2013)

Tweening the Girl

The Crystallization of the Tween Market

By Natalie Coulter

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Publish Date

2014

Publisher

Lang Publishing, Incorporated, Peter

Language

eng

Pages

191

Description:

subjects: Consumer behavior, Marketing, Teenage consumers, Branding (Marketing), Adolescents consommateurs, Consommateurs, Comportement, Stratégie de marque, Branding, Business and Management, Weibliche Jugend, Verbraucherverhalten, Markenpolitik, Preteens