An edition of Media Relations Measurement (2004)
Determining The Value Of PR To Your Company's Success
By RALF LEINEMANN,Elena Baikaltseva
Publish Date
November 30, 2004
Publisher
Gower Publishing Company
Language
eng
Pages
136
Description:
subjects: Public relations, Mass media, Business, Industrial management, Evaluation, Mass media and business, Relations publiques, Évaluation, Médias et affaires, Gestion d'entreprise, BUSINESS & ECONOMICS, Advertising & Promotion