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Shoppernomics

Shoppernomics

How to Shorten and Focus the Shoppers' Routes to Purchase

By Roddy Mullin,Colin Harper

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Publish Date

2016

Publisher

Taylor & Francis Group

Language

eng

Pages

330

Description:

subjects: Consumer behavior,  Communication in marketing,  Consumers,  Research,  Sales promotion,  Communication en marketing,  Consommateurs,  Comportement,  Recherche,  Ventes,  Promotion