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Sales management

By Douglas J. Dalrymple,William Cron,William L. Cron,Thomas E. DeCarlo

Advertising and promotion

By George E. Belch,George E. Belch,Michael A. Belch

Promotional Marketing

By Roddy Mullin

Management of the sales force

By Stanton, William J.

Exchange behavior in selling and sales management

By Aziz Guergachi,Peng Sheng

Maximarketing

By Stan Rapp,Thomas L. Collins

Sales promotion essentials

By Don E. Schultz,William A. Robinson,Lisa A. Petrison

Sales force management

By Gilbert A. Churchill

Shoppernomics

By Roddy Mullin,Colin Harper

Internal Marketing

By Tatsuya Kimura

Pricing and the Sales Force

By Andreas Hinterhuber,Stephan M. Liozu

Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications

By Terence A. Shimp

Promotion

By Richard E. Stanley

Introduction to advertising & promotion

By George E. Belch,Michael A. Belch

Managing sales professionals

By Joseph P. Vaccaro

Sales Management

By Gerbrand Rustenburg,Arnold Steenbeek

Proactive Sales Management

By William Skip Miller

Influencing Customer Demand

By Mahya Hemmati,Mohsen S. Sajadieh

Sales forecasting management

By John T. Mentzer

Professional Services Marketing Wisdom

By Ric Willmot

Sales management

By Richard Ralph Still

Sales management

By Eugene M. Johnson

Relationship selling and sales management

By Mark W. Johnston

Managing the marketing functions

By Stewart A. Washburn