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Sales management

By Douglas J. Dalrymple,William Cron,William L. Cron,Thomas E. DeCarlo

Advertising and promotion

By George E. Belch,George E. Belch,Michael A. Belch

Promotional Marketing

By Roddy Mullin

Exchange behavior in selling and sales management

By Aziz Guergachi,Peng Sheng

Management of the sales force

By Stanton, William J.

Sales promotion essentials

By Don E. Schultz,William A. Robinson,Lisa A. Petrison

Maximarketing

By Stan Rapp,Thomas L. Collins

Sales force management

By Gilbert A. Churchill

Shoppernomics

By Roddy Mullin,Colin Harper

Internal Marketing

By Tatsuya Kimura

Pricing and the Sales Force

By Andreas Hinterhuber,Stephan M. Liozu

Managing sales professionals

By Joseph P. Vaccaro

Sales Management

By Gerbrand Rustenburg,Arnold Steenbeek

Promotion

By Richard E. Stanley

Introduction to advertising & promotion

By George E. Belch,Michael A. Belch

Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications

By Terence A. Shimp

Influencing Customer Demand

By Mahya Hemmati,Mohsen S. Sajadieh

Sales forecasting management

By John T. Mentzer

Professional Services Marketing Wisdom

By Ric Willmot

Sales management

By Richard Ralph Still

Proactive Sales Management

By William Skip Miller

The challenger sale

By Matthew Dixon,Matthew Dixon,Brent Adamson

Professional sales management

By Rolph E. Anderson

Rethinking the Sales Force

By John DeVincentis