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Branding Masculinity

Branding Masculinity

Tracing the Cultural Foundations of Brand Meaning

By Elizabeth C. Hirschman

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Publish Date

2016

Publisher

Taylor & Francis Group

Language

eng

Pages

96

Description:

subjects: Masculinity,  Marketing,  Branding (Marketing),  Brand name products,  Masculinity in advertising,  Stratégie de marque,  Produits de marque,  Masculinité dans la publicité,  Branding,  BUSINESS & ECONOMICS,  Industrial Management,  Management,  Management Science,  Organizational Behavior,  Markenführung,  USA,  Social aspects