An edition of Market segmentation (1995)
Market segmentation
how to do it, how to profit from it
By McDonald, Malcolm.,Ian K. Dunbar
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Publish Date
2004
Publisher
Elsevier/Butterworth-Heinemann
Language
eng
Pages
288
Description:
McDonald and Dunbar are the leading author team in this areaSegmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-busines...
subjects: Market segmentation, Marketing, Management, Business, Nonfiction, Business strategy, Market research, Marktsegmentierung, Marktsegmentatie
Places: Great Britain