An edition of National image and competitive advantage (2001)
National Image and Competitive Advantage
The Theory and Practice of Country-Of-Origin Effect
By Eugene D. Jaffe,Israel D. Nebenzahl
Publish Date
May 2001
Publisher
Copenhagen Business School Press,Copenhagen Business School Press/Handelsh©ıjskolens Forlag,Copenhagen Business School Press/Books International [Distributor, North America]
Language
eng
Pages
186
Description:
subjects: Comparative advantage (International trade), National characteristics, Avantage comparatif (Commerce international), Caractéristiques nationales, Avantages comparés, Concurrence, Produit national, Identité nationale, Herkunftsbezeichnung, Herkunftsland, Image, Marketing, Messung, Produktimage, Verbraucherverhalten, Wettbewerbsvorteil, Merken, Landen, Brand name products