Consumer Behaviour and Social Network Sites

An edition of Consumer Behaviour and Social Network Sites (2020)

Consumer Behaviour and Social Network Sites

The Impact of Negative Word of Mouth

By Sarah Zaraket

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Publish Date

2020

Publisher

Taylor & Francis Group

Language

eng

Pages

98

Description:

subjects: Consumer behavior, Social media, Economic aspects, Online social networks, Word-of-mouth advertising, Consumer complaints, Consommateurs, Comportement, Médias sociaux, Aspect économique, Réseaux sociaux (Internet), Bouche-à-oreille (Publicité), Plaintes, BUSINESS & ECONOMICS / General, BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Marketing / General, Consumentengedrag, Mond-tot-mondreclame, Sociale media