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Evaluating Social Media Marketing

Evaluating Social Media Marketing

Social Proof and Online Buyer Behaviour

By Katarzyna Sanak-Kosmowska

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Publish Date

2021

Publisher

Taylor & Francis Group

Language

eng

Pages

200

Description:

subjects: Commerce,  Internet marketing,  Consumer behavior,  Social aspects,  Social psychology,  Marketing sur Internet,  Consommateurs,  Comportement,  Aspect social,  Psychologie sociale,  BUSINESS & ECONOMICS / Marketing / Research,  BUSINESS & ECONOMICS / Marketing / Multilevel,  BUSINESS & ECONOMICS / Marketing / General,  Marketing,  Sociale media,  Consumentengedrag,  Sociale aspecten