Branded Entertainment and Cinema
An edition of Branded Entertainment and Cinema (2019)
The Marketisation of Italian Film
By Gloria Dagnino
Publish Date
2019
Publisher
Taylor & Francis Group
Language
eng
Pages
-
Description:
subjects: Motion pictures, italy, Motion pictures, marketing, Mass media, europe, Motion picture industry, History, Motion pictures, Advertising, Product placement in mass media, Cinéma, Industrie, Histoire, Aspect économique, Aspect social, Placement de produits dans les médias, BUSINESS & ECONOMICS, Advertising & Promotion, Marketing, General, PERFORMING ARTS, Film & Video, Economic aspects, Social aspects