Explore Books on
product placement in mass media

Handbook of Product Placement in the Mass Media

By Mary-Lou Galician

Branded Content

By Jonathan Hardy

Branded Entertainment and Cinema

By Gloria Dagnino

Crossmedia Promotion

By Jonathan Hardy

Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies

By Víctor Hernández-Santaolalla,Mónica Barrientos-Bueno

Publicité est dans le film

By Jean-Marc Lehu

Branded Women in U. S. Television

By Peter Bjelskou

Marketing Strategies for Entertainment, Brand & Retail Tie-Ins

By Susan Nunziata

Engaging Consumers Through Branded Entertainment and Convergent Media

By Jose Marti Parreno,Carla Ruiz Mafe,Lisa Scribner

Branded entertainment

By Ayşe Simin Kara

Advertising Transformation Screen Cult

By Vonderau FLORIN

"Product Placement" im Fernsehprogramm

By Beate Scherer

La publicité est dans le film

By Jean-Marc Lehu

Rechtsprobleme der indirekten Werbung durch Sponsoring und Product Placement im Kinospielfilm

By Hsiao-Ling Weng

Product placement, teenpic e adolescenti 2.0

By Francesca Masoero

Werbung wird Programm

By Andreas Blaue

Positionierung im Lebensstil-Labyrinth

By Monika Kritzmöller

Fernsehwerbung Im Programm

By Marc Laukemann

In-film advertising

By Prateek Kanchan

Das Product Placement im Kinospielfilm

By Florian Asche

Zusammenspiel Von Product Placement und Co-Promotion

By Volker Zaiss

Product Placement im Fernsehen--unlautere Werbung oder denkbare Finanzierungsquelle im dualen Rundfunksystem?

By Gabriele Dörfler

Product Placement

By Klaus Bente

Leise schleicht's durch mein TV

By Christian Fuchs