Cover of Contemporary Consumption Consumers and Marketing

An edition of Contemporary Consumption Consumers and Marketing (2020)

Contemporary Consumption Consumers and Marketing

By Brendan Canavan

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Publish Date

2020

Publisher

Taylor & Francis Group,Routledge

Language

eng

Pages

162

Description:

subjects: Economics, Consumption (Economics), Consumers' preferences, Branding (Marketing), Generation Y, Attitudes, Generation Z, Consommateurs, Préférences, Stratégie de marque, Génération Internet, Génération Z, Branding, BUSINESS & ECONOMICS, Marketing, Direct, Consumer Behavior