Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies

An edition of Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies (2020)

Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies

By Víctor Hernández-Santaolalla,Mónica Barrientos-Bueno

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Publish Date

2020

Publisher

IGI Global

Language

eng

Pages

Description:

subjects: Commerce, Internet advertising, Digital storytelling, Marketing, Social aspects, Product placement in mass media, Publicité sur Internet, Récits numériques, Aspect social, Placement de produits dans les médias