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Cover of Best Practice Cases in Branding

Best practice cases in branding

lessons from the world's strongest brands

By Kevin Lane Keller

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Publish Date

2003

Publisher

Pearson Education/Prentice Hall

Language

eng

Pages

304

Description:

subjects: Brand name products,  Management,  Case studies,  Product management,  Branding (Marketing),  Business names,  Advertising,  Marketing,  Stratégie de marque,  Études de cas,  Gestion,  Produits de marque,  Raison sociale,  Varumärken,  Fallstudier,  Marknadsföring,  Business & economics,  Industries