An edition of Strategic database marketing (1994)

Strategic database marketing

the masterplan for starting and managing a profitable, customer-based marketing program

By Arthur Middleton Hughes

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Publish Date

2005

Publisher

McGraw-Hill

Language

eng

Pages

352

Description:

subjects: Planning, Database marketing, Base de donnees, Service a la clientele, Marketing, Marketing strategique, Relation avec la clientele, Relationele databanken, Client, Direct marketing