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View Firing on all cylinders By Jim Clemmer
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Firing on all cylinders

By Jim Clemmer

View Supply chain management By Sunil Chopra,Sunil Chopra,Peter Meindl
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Supply chain management

By Sunil Chopra,Sunil Chopra,Peter Meindl

View Customer Intimacy By Fred Wiersema
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Customer Intimacy

By Fred Wiersema

View Services marketing By Valarie A Zeithaml,Valarie Zeithaml,Mary Jo Bitner,Dwayne D. Gremler
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Services marketing

By Valarie A Zeithaml,Valarie Zeithaml,Mary Jo Bitner,Dwayne D. Gremler

View Strategic database marketing By Arthur Middleton Hughes
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Strategic database marketing

By Arthur Middleton Hughes

View Developing a market orientation By Rohit Deshpande
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Developing a market orientation

By Rohit Deshpande

View The evaluation and measurement of library services By Joseph R. Matthews
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The evaluation and measurement of library services

By Joseph R. Matthews

View The edge By Allen P. Adamson
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The edge

By Allen P. Adamson

View The fast forward MBA in technology management By Daniel P. Petrozzo
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The fast forward MBA in technology management

By Daniel P. Petrozzo

View Marketing for keeps By Carla B. Furlong
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Marketing for keeps

By Carla B. Furlong

View Product service planning By William H. Bleuel
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Product service planning

By William H. Bleuel

View Quick response By Alan Hunter
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Quick response

By Alan Hunter

View Creating the service culture By Stanley A. Brown
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Creating the service culture

By Stanley A. Brown

View Customer service in the information environment By St. Clair, Guy
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Customer service in the information environment

By St. Clair, Guy

View The future of small banks in a deregulated environment By Donald R. Fraser
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The future of small banks in a deregulated environment

By Donald R. Fraser

View Invented here By Bart Victor
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Invented here

By Bart Victor

View Customer orientation and market action By Johnson, Michael D.
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Customer orientation and market action

By Johnson, Michael D.

View Customer equity By Robert C. Blattberg,Gary Getz,Jacquelyn S. Thomas
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Customer equity

By Robert C. Blattberg,Gary Getz,Jacquelyn S. Thomas

View Members for life By Richard F. Gerson
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Members for life

By Richard F. Gerson

View Training library staff and volunteers to provide extraordinary customer service By Julie Todaro,Mark L. Smith
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Training library staff and volunteers to provide extraordinary customer service

By Julie Todaro,Mark L. Smith

View The experience economy By B. Joseph Pine II
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The experience economy

By B. Joseph Pine II

View The brave new service strategy By Barbara A. Gutek,Theresa M. Welsh
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The brave new service strategy

By Barbara A. Gutek,Theresa M. Welsh

View The butterfly customer By Susan M. O'Dell,Joan A. Pajunen
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The butterfly customer

By Susan M. O'Dell,Joan A. Pajunen

View Quality of service By Edvardsson, Bo
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Quality of service

By Edvardsson, Bo