

An edition of Customer centered growth (1996)
five proven strategies for building competitive advantage
By Richard C. Whiteley
Publish Date
1996
Publisher
Addison-Wesley Pub.
Language
eng
Pages
320
Description:
Breaking through the mystique and mystery that surround successful companies, the authors show that stellar achievement is within the reach of every organization. In fact, any company can master these strategies. Like the previous bestseller from Forum - The Customer-Driven Company - Customer-Centered Growth is a model of hands-on, practical advice as well as conceptual insight. To help put you on the road to growth immediately, this new book is filled with specific action steps and guidelines, as well as a 60-page toolkit that you can tailor to your unique situation.