An edition of Ogilvy on advertising (1983)
La publicité selon Ogilvy
By David Ogilvy
3.50 (6 Ratings)
157 Want to read5 Currently reading8 Have read
157 Want to read5 Currently reading8 Have read
Publish Date
1984
Publisher
Dunod
Language
eng
Pages
224
Description:
This primer on all aspects of advertising was written by the founder of Ogilvy & Mather, an advertising agency with 450 offices in 120 countries. This text covers what does as well as what does not sell, and is illustrated with 185 advertisements.