The long tail

Description:

The New York Times bestseller that introduced the business world to a future that’s already here—now in a new edition with a new chapter about Long Tail Marketing and a new epilogue.Winner of the Gerald Loeb Award for Best Business Book of the YearIn the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn’t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses—the endlessly long tail of that same curve.

subjects: Commerce électronique,  Nachfrage,  Electronic commerce,  Marketing,  Angebot,  Innovations technologiques,  Wirtschaftstheorie,  Demande de consommation,  Internet,  Marktforschung,  Telemarketing,  Market segmentation,  Innovation technologique,  Marknadsfo˜ring via Internet,  Internet marketing,  Segmentation des marches,  Nischen-Marketing,  Marktsegmentierung,  Marknadsfo˜ring,  Tekniska aspekter,  Technological innovations,  Marknadssegmentering,  Marketing -- Technological innovations,  New York Times reviewed,  E-commerce,  Consumentengedrag,  Business,  Nonfiction,  Commerce,  Advertising as Topic,  Marktnische,  Technology,  Online-Marketing,  Marknadsföring via Internet,  Interplanetary dust,  Comic books, strips,  Marketing research,  Marketing--technological innovations,  Innovation technologique--internet--marketing--segmentation des marchés,  Marknadsföring via internet,  Marknadsföring--tekniska aspekter,  Hf5415.127 .a54 2008,  658.8/02,  Business & economics