An edition of Market-share analysis (1988)
Market-Share Analysis
Evaluating Competitive Marketing Effectiveness (International Series in Quantitative Marketing)
By Lee G. Cooper,Masako Nakanishi
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Publish Date
January 31, 1989
Publisher
Springer
Language
eng
Pages
292
Description:
subjects: Decision making, Market share, Marketing, Mathematical models, Sales & marketing, Business & Economics, Business / Economics / Finance, Operations Research, Business/Economics, Management Information Systems, Marketing - General, Business & Economics / Marketing / General, Business & Economics : Operations Research, Computers : Management Information Systems