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Cover of The McDonaldization of Society

The McDonaldization of society

By George Ritzer

4.00 (4 Ratings)
109 Want to read8 Currently reading4 Have read

Publish Date

2010

Publisher

Pine Forge Press, an Imprint of Sage Publications,Pine Forge

Language

eng

Pages

283

Description:

"George Ritzer's seminal work of critical sociology, The McDonaldization of Society, continues to stand as one of the pillars of modern day sociological thought. Building on the argument that the fast food restaurant has become the model for the rationalization process today, this book links theory to contemporary life in a globalized world and resonates with students in a way that few other books do. Ritzer opens students’ eyes to many current issues and shows how McDonaldization’s principles apply to other settings, especially in the areas of consumption and globalization. Through vivid story-telling prose, Ritzer provides an insightful introduction to this fascinating topic and aids students' critical development."