

An edition of Consumers (2001)
By Eric J. Arnould,Eric Arnould,Linda Price,George M Zinkhan
Publish Date
2002
Publisher
McGraw-Hill
Language
eng
Pages
768
Description:
This text presents a global, eclectic and multi-disciplinary coverage of consumer behaviour. It looks at the impact of the Internet and other technological advances on consumer's lives, with a focus on how culture affects variables such as perception, emotions, lifestyle and decision-making.