An edition of Campaigning for Hearts and Minds (2005)

Campaigning for hearts and minds

how emotional appeals in political ads work

By Ted Brader

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Publish Date

2006

Publisher

University of Chicago Press,University Of Chicago Press

Language

eng

Pages

280

Description:

subjects: Political psychology, Communication in politics, Persuasion (Psychology), Emotions and cognition, Political Advertising, Advertising, political, Ja74.5 .b69 2006, 324.7/3