An edition of The 50-Plus Market (2005)
Why the Future Is Age Neutral When It Comes to Marketing & Branding Strategies
By Dick Stroud
Publish Date
May 1, 2007
Publisher
Kogan Page
Language
eng
Pages
317
Description:
subjects: Marketing, Attitudes, Older consumers, Middle-aged consumers, Older people, Market segmentation, Consommateurs d'âge moyen, Consommateurs âgés, Segmentation du marché, Personnes âgées, Elderly, Alter, Zielgruppe, Älterer Mensch, Études de marché, Consommateurs