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Juicing the orange

lessons in using creativity as a competitive marketing advantage

By Pat Fallon

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Publish Date

2006

Publisher

Harvard Business School Press

Language

eng

Pages

228

Description:

subjects: Creative ability in business,  Marketing,  Product management,  Commerce,  Produktmanagement,  Produits commerciaux,  Creativity,  Gestion,  Produktmarketing,  Créativité dans les affaires