Explore Books on
produits commerciaux

Strategic Integrated Marketing Communications

By Larry Percy

Retail Product Management

By Rosemary Varley

The PDMA Handbook of New Product Development

By Kenneth B. Kahn

Export Instability and Economic Development

By Alasdair Macbean

Firms, markets and economic change

By Richard N. Langlois

Innovation Management and New Product Development

By Paul Trott

Brand meaning

By Mark Batey

Predictive and optimised life cycle management

By Asko Sarja

New Product Forecasting

By Kenneth B. Kahn

The Strategy of Global Branding and Brand Equity

By Alvin Lee,Jinchao Yang,Richard Mizerski,Claire Lambert

On the commodity trail

By Alison Hulme

Life-Cycle and Sustainability of Civil Infrastructure Systems

By Alfred Strauss,Dan Frangopol,Konrad Bergmeister

Brands

By Jonathan E. Schroeder

Geographies of commodity chains

By Alex Hughes,Suzanne Reimer

Fake stuff

By Yi-Chieh Jessica Lin

Eating the big fish

By Adam Morgan

Integrated life cycle design of structures

By Asko Sarja

Developing products in half the time

By Preston G. Smith,Donald G. Reinertsen

Ageing of Infrastructure

By Collins, Frank,édéric Blin

Exchange Rates and Merchandise Trade in Liberalised India

By Suranjali Tandon

Systems lifecycle cost-effectiveness

By Massimo Pica

Strategic Brand Management and Development

By Sotiris T. Lalaounis

Innovation and New Product Planning

By Kenneth B. Kahn,Mayoor Mohan

Research Frontiers on the International Marketing Strategies of Chinese Brands

By Zuohao Hu,Xi Chen,Zhilin Yang