Strategic electronic marketing

Description:

"Strategic Electronic Marketing by Brad Alan Kleindl takes a systems and relationships approach to exploring e-business marketing. The basic principles that underlie marketing are addressed along with a focus on how e-business marketing techniques will fundamentally change the traditional marketing process. Students can use this text to prepare them for careers in a rapidly changing environment of non-linear, online, interactive advertising; new product development and distribution processes."--BOOK JACKET.

subjects: Database marketing,  Telemarketing,  Strategisch management,  E-business,  Business & Management,  Internet,  Sales & marketing,  Business Law,  Law,  Business / Economics / Finance,  Business/Economics,  Marketing - Multilevel,  Business & Financial,  Commercial - General,  E-commerce,  Electronic Commerce,  Online-Marketing,  Strategisches Management,  Marketing,  Business & economics,  General