The Sign of the Burger

Description:

Examines how McDonald's captures our imagination: as a shorthand for explaining the power of American culture; as a symbol of the strength of consumerism; as a bellwether for the condition of labor in a globalized economy; and often, for better or worse, a powerful educational tool that often defines the nature of culture for hundreds of millions the world over. [back cover].

subjects: Social aspects,  McDonald's Corporation,  Social aspects of Fast food restaurants,  Consumer behavior,  Restaurant management,  Social conditions,  Fast food restaurants,  McDonald's (Firm),  United states, social conditions, 1945-

Places: United States

Times: 1945-